To reinforce its split from Henkel, Cognis has developed a new logo. The logo reflects its standing as a newcomer among the chemical giants, Cognis executives said. The “O” in the Cognis name integrates the shining blue iris of a human eye, executives said. “The iris not only gives a sensual radiance, but signifies perspective. After all, the name of the company is based on the Latin word cognoscere (to recognize),” said Peter Wallscheid, head of corporate advertising, Cognis. An inn...